Daily Archives: November 18, 2007
On Customer Data Integration (1)
This is to become post 1 of a 4 part series on the concept and application of Customer Data Integration (hereafter referred to as CDI). This first post will go into the definition of a number of concepts that make … Continue reading
Posted in CDI, CRM, Series, Technology, Value Proposition
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On customer data proliferation and ownership
Who’s data is it anyway? In recent history sales people relied on their own network to close sales and score their bonus. Social networking and google have made it far more easy to find a new contact within a firm … Continue reading
Posted in CDI, CRM, CRM Daily, Customer Data
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