Monthly Archives: March 2008
Gartner, CRM and SOA
Just found this article while scanning through my long long list of unread feeds in Google Reader. Gartner has released a report on how CRM software is paving the way for SOA related developments. Some quotes from the article below. … Continue reading
Will Benioff succeed Larry Ellison at Oracle?
Former FT report Tom Foremski seems to think so. Read his post on why Marc Benioff is the candidate to follow in Larry Ellisons footsteps
On the advent of the chief customer officer
After the rise (and subsequent decline) of the CMO, a new CXO type role seems to be emerging. As companies devote more attention to Customer Experience Management, some companies are moving to appoint a Chief Customer Officer, or Chief Customer … Continue reading
On social media and Oracle On Demand
Oracle has released version 15 of CRM On Demand and has apparently included a number of interesting Social Media Features, such as befriending customer contacts, subscribing to a friend feeds etc. Read the full story on what has been added … Continue reading
On the future of social networks
One of the most interesting Web 2.0 trends, the advent of social networking, will certainly also impact the CRM, CRM 2.0 and most probably the VRM field. Charlene Li, from Forrester Research, recently held a presentation on the future of … Continue reading
On Gartner’s 7 initiatives to improve the customer experience
Jim Berkowitz has created a post that summarizes / outlines a number of recent Gartner publications on Customer Experience Management. Check it out.
On CRM Vendor Selection and Requirements Analysis
Richard Boardman, of Mareeba CRM Consulting has posted an article on CRM Requirements analysis and how this can help control costs when a company lays down clear requirements, before starting vendor selection for a new CRM system. I agree with … Continue reading
On a VRM One Pager
I’ve posted about VRM before, mostly outlining the some of the challenges I see and some opportunities. I didn’t fully explain the concept of VRM in a clear-cut and consise manner however. If you want to get a real ide … Continue reading
