Daily Archives: March 14, 2008

On the advent of the chief customer officer

After the rise (and subsequent decline) of the CMO, a new CXO type role seems to be emerging. As companies devote more attention to Customer Experience Management, some companies are moving to appoint a Chief Customer Officer, or Chief Customer … Continue reading

Posted in CRM 2.0, Customer Experience Management, CustomerThink, Service Effectiveness | Leave a comment

On social media and Oracle On Demand

Oracle has released version 15 of CRM On Demand and has apparently included a number of interesting Social Media Features, such as befriending customer contacts, subscribing to a friend feeds etc. Read the full story on what has been added … Continue reading

Posted in CRM 2.0, SaaS, Social Networking | 1 Comment