CRM in a downturn (2) – a poll on CRM focus

March 12, 2009 at 20:57 | Posted in CRM, CRM 2.0, Customer Experience Management, Customer Service, Investment, Marketing, Predictions, Survey | Leave a Comment

The current economic crisis is having a significant effect on investments in enterprise wide CRM process reengineering and implementations of CRM technology. What is your view on where companies are most likely to invest, when it comes to CRM?


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