Category Archives: CRM 2.0
Rule based CRM, an architecture: step 1, Information Domains (1)
In a post from July 2011 I wrote about Rule Based CRM. Seperating your ever changing business rules from your CRM system in a seperate rule engine as a means to create more flexibility and better business owner control over … Continue reading
On the “added” value of social networking data
About 10 days ago I had an interesting twitter conversation with @wimrampen and @grahamhill about the added value of collecting loads of data about your brand, your target demographic and your customers on social networks, such as twitter, facebook, friendfeed … Continue reading
On the application of Social CRM (2) – Videos
I used a Dutch based website (Yubby) to collect a number of interesting videos on the concept of Social CRM, the applications that can be used to implement Social CRM and some statements from users of Social CRM applications. Enjoy! … Continue reading
Linkdump – time to put a stake in the ground on social crm
Great post by Paul Greenberg on what Social CRM is. An attempt to move forward from talking about the definition of social CRM to actually using Social CRM to engage customers in conversations. Next step: applying social crm and measuring … Continue reading
On the applications of social crm – introduction
so what is social crm? Essentially Social CRM is using social media, such as facebook, twitter and wikipedia to start conversations with customers, or join conversations that have been started by your customers. Social CRM has also been called CRM … Continue reading
CRM in a downturn (2) – a poll on CRM focus
The current economic crisis is having a significant effect on investments in enterprise wide CRM process reengineering and implementations of CRM technology. What is your view on where companies are most likely to invest, when it comes to CRM?
On 2009 – the year of sustainability
The new year is approaching, 2008 is ending with some of us feeling the consequences of the credit crunch. It’s time to look towards the future. Every new day and new year opens a wealth of new opportunities, even in … Continue reading
On social CRM II
One of my former colleagues at Deloitte, Fabio Cipriani, the author of the blog cooperativo, shared a presentation on slideshare about Social CRM, how it extends CRM 1.0 and what the potential benifits are. Definitely worth taking a look at. … Continue reading
On the first steps of Social CRM
Traditional CRM is about gathering data and knowing all about your customer. Gaining insight into your customer and his or her behavior traditionally allows a company to better respond to it’s customer needs, provide better quality service and generally leads … Continue reading
