Category Archives: CRM
Increasing vs. embracing complexity
The articles in September’s Harvard Business Review reinforced something that’s been on my mind for quite sometime: we seem to be increasing complexity in today’s enterprise, rather than embrace complexity. How? By making communication between Business and IT more complex … Continue reading
Rule based CRM, an architecture: step 1, Information Domains (1)
In a post from July 2011 I wrote about Rule Based CRM. Seperating your ever changing business rules from your CRM system in a seperate rule engine as a means to create more flexibility and better business owner control over … Continue reading
On Accenture’s 2010 Global Consumer Survey
A tweet alerted me to Accenture’s 2010 Global Consumer Survey Executive Summary. Well worth a read. An interesting insight into Global Consumer Trends. Some highlights: the number of consumers who switched service providers as a result of poor customer service … Continue reading
Linkdump: 2011, Say/Mean Gap and Open Value Networks
Paul Greenberg’s predictions for CRM in 2011 CRM in 2011, what’s up wit’ dat? Part I CRM in 2001, what’s up wit’ dat? Part II Do your customers mean what they say about your brand, or what they want from … Continue reading
On the applications of social crm – introduction
so what is social crm? Essentially Social CRM is using social media, such as facebook, twitter and wikipedia to start conversations with customers, or join conversations that have been started by your customers. Social CRM has also been called CRM … Continue reading
Linkdump: CRM and the demise of GM
Check out this interesting article by Dennis Pombriant on CRM in the automotive industry. GM’s Demise and the Rise of CRM Culture.
Customer loyalty: are loyal customers really profitable?
I’ve been doing quite a bit of research into customer loyalty and customer loyalty programs for a paper I’ve written for the Executive Master of Information Management Programme I’m attending at TiasNimbas Business School. The literature on loyalty and loyal … Continue reading
CRM in a downturn (2) – a poll on CRM focus
The current economic crisis is having a significant effect on investments in enterprise wide CRM process reengineering and implementations of CRM technology. What is your view on where companies are most likely to invest, when it comes to CRM?
CRM in a downturn (1) – links
Most of the western world is suffering the economic effects of the credit crunch, which has turned into a full blown recession for most countries in Western Europe and the US. It seems that most CRM efforts are now focussed … Continue reading
Linkdump – CRM and the sustainable organisation
In december of last year I wrote a post about 2009, the year of sustainability and sustainable CRM. Yesterday I came across this article on MyCustomer.com, with an interesting quote on customer sustainability: What makes a company sustainable? Customer … Continue reading
