Category Archives: Customer Data
On the “added” value of social networking data
About 10 days ago I had an interesting twitter conversation with @wimrampen and @grahamhill about the added value of collecting loads of data about your brand, your target demographic and your customers on social networks, such as twitter, facebook, friendfeed … Continue reading
Customer loyalty: are loyal customers really profitable?
I’ve been doing quite a bit of research into customer loyalty and customer loyalty programs for a paper I’ve written for the Executive Master of Information Management Programme I’m attending at TiasNimbas Business School. The literature on loyalty and loyal … Continue reading
CRM in a downturn (1) – links
Most of the western world is suffering the economic effects of the credit crunch, which has turned into a full blown recession for most countries in Western Europe and the US. It seems that most CRM efforts are now focussed … Continue reading
On Siebel UCM
A couple of weeks a go I held an internal presentation on Oracle’s Siebel Universal Customer Master. I’ve been lucky enough to have been involved in two UCM implementations, for both version 7.5 and 8.0. I thought it wise to … Continue reading
On customer data integration (4)
This is post 4 of a 4 part series on the concept and application of Customer Data Integration (hereafter referred to as CDI). The first post dealt with the definition of a number of concepts that make up the field … Continue reading
On CRM and User Adoption
Triggered by a post on the usability of enterprise software, I ended up reading an article on CRM and user adoption. CRM spending is on the rise again in the US (us Europeans have been experiencing a CRM “mini” boom … Continue reading
On customer data integration (3)
This is post 3 of a 4 part series on the concept and application of Customer Data Integration (hereafter referred to as CDI). The first post dealt with the definition of a number of concepts that make up the field … Continue reading
On the cost of customer data security
Within the US security breaches for companies are leading to significant costs in order to re-imburse clients for privacy loss, improving security for IT applications and adapting to ever evolving technology developments. Read this article to find out how much … Continue reading
On customer data proliferation and ownership
Who’s data is it anyway? In recent history sales people relied on their own network to close sales and score their bonus. Social networking and google have made it far more easy to find a new contact within a firm … Continue reading
