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	<title>CRM works &#187; Customer Experience Management</title>
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	<description>News, views and trends on CRM</description>
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		<title>CRM works &#187; Customer Experience Management</title>
		<link>http://blog.crmworks.nl</link>
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		<title>Rule based CRM, an architecture: step 1, Information Domains (1)</title>
		<link>http://blog.crmworks.nl/2011/10/28/rule-based-crm-an-architecture-step-1-information-domains-1/</link>
		<comments>http://blog.crmworks.nl/2011/10/28/rule-based-crm-an-architecture-step-1-information-domains-1/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 13:31:35 +0000</pubDate>
		<dc:creator>woutertrumpie</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[CRM 2.0]]></category>
		<category><![CDATA[Customer Experience Management]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.crmworks.nl/?p=151</guid>
		<description><![CDATA[In a post from July 2011 I wrote about Rule Based CRM. Seperating your ever changing business rules from your CRM system in a seperate rule engine as a means to create more flexibility and better business owner control over &#8230; <a href="http://blog.crmworks.nl/2011/10/28/rule-based-crm-an-architecture-step-1-information-domains-1/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.crmworks.nl&amp;blog=5816845&amp;post=151&amp;subd=crmworks&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>On Accenture&#8217;s 2010 Global Consumer Survey</title>
		<link>http://blog.crmworks.nl/2011/02/28/on-accentures-2010-global-consumer-survey/</link>
		<comments>http://blog.crmworks.nl/2011/02/28/on-accentures-2010-global-consumer-survey/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 19:39:52 +0000</pubDate>
		<dc:creator>woutertrumpie</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Experience Management]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Linkdump]]></category>

		<guid isPermaLink="false">http://blog.crmworks.nl/?p=140</guid>
		<description><![CDATA[A tweet alerted me to Accenture&#8217;s 2010 Global Consumer Survey Executive Summary.  Well worth a read. An interesting insight into Global Consumer Trends. Some highlights: the number of consumers who switched service providers as a result of poor customer service &#8230; <a href="http://blog.crmworks.nl/2011/02/28/on-accentures-2010-global-consumer-survey/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.crmworks.nl&amp;blog=5816845&amp;post=140&amp;subd=crmworks&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>On the applications of social crm &#8211; introduction</title>
		<link>http://blog.crmworks.nl/2009/07/02/on-the-applications-of-social-crm-introduction/</link>
		<comments>http://blog.crmworks.nl/2009/07/02/on-the-applications-of-social-crm-introduction/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 09:18:30 +0000</pubDate>
		<dc:creator>woutertrumpie</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[CRM 2.0]]></category>
		<category><![CDATA[Customer Experience Management]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Enterprise 2.0]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Social CRM]]></category>

		<guid isPermaLink="false">http://blog.crmworks.nl/?p=104</guid>
		<description><![CDATA[so what is social crm? Essentially Social CRM is using social media, such as facebook, twitter and wikipedia to start conversations with customers, or join conversations that have been started by your customers. Social CRM has also been called CRM &#8230; <a href="http://blog.crmworks.nl/2009/07/02/on-the-applications-of-social-crm-introduction/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.crmworks.nl&amp;blog=5816845&amp;post=104&amp;subd=crmworks&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.crmworks.nl/2009/07/02/on-the-applications-of-social-crm-introduction/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<title>Linkdump: CRM and the demise of GM</title>
		<link>http://blog.crmworks.nl/2009/06/17/linkdump-crm-and-the-demise-of-gm/</link>
		<comments>http://blog.crmworks.nl/2009/06/17/linkdump-crm-and-the-demise-of-gm/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 08:14:34 +0000</pubDate>
		<dc:creator>woutertrumpie</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Experience Management]]></category>
		<category><![CDATA[Linkdump]]></category>
		<category><![CDATA[Sales Force Automation]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[automotive]]></category>

		<guid isPermaLink="false">http://blog.crmworks.nl/?p=97</guid>
		<description><![CDATA[Check out this interesting article by Dennis Pombriant on CRM in the automotive industry. GM’s Demise and the Rise of CRM Culture. Posted in CRM, Customer Experience Management, Linkdump, Sales Force Automation Tagged: 2009, automotive, CRM, Linkdump<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.crmworks.nl&amp;blog=5816845&amp;post=97&amp;subd=crmworks&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.crmworks.nl/2009/06/17/linkdump-crm-and-the-demise-of-gm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Customer loyalty: are loyal customers really profitable?</title>
		<link>http://blog.crmworks.nl/2009/06/15/customer-loyalty-are-loyal-customers-really-profitable/</link>
		<comments>http://blog.crmworks.nl/2009/06/15/customer-loyalty-are-loyal-customers-really-profitable/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 08:50:27 +0000</pubDate>
		<dc:creator>woutertrumpie</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Data]]></category>
		<category><![CDATA[Customer Experience Management]]></category>
		<category><![CDATA[Linkdump]]></category>
		<category><![CDATA[Harvard Conversation Starters]]></category>
		<category><![CDATA[Loyalty Management]]></category>
		<category><![CDATA[Why Loyalty Matters]]></category>

		<guid isPermaLink="false">http://blog.crmworks.nl/?p=92</guid>
		<description><![CDATA[I&#8217;ve been doing quite a bit of research into customer loyalty and customer loyalty programs for a paper I&#8217;ve written for the Executive Master of Information Management Programme I&#8217;m attending at TiasNimbas Business School. The literature on loyalty and loyal &#8230; <a href="http://blog.crmworks.nl/2009/06/15/customer-loyalty-are-loyal-customers-really-profitable/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.crmworks.nl&amp;blog=5816845&amp;post=92&amp;subd=crmworks&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.crmworks.nl/2009/06/15/customer-loyalty-are-loyal-customers-really-profitable/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">woutertrumpie</media:title>
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		<title>CRM in a downturn (2) &#8211; a poll on CRM focus</title>
		<link>http://blog.crmworks.nl/2009/03/12/crm-in-a-downturn-2-a-poll-on-crm-focus/</link>
		<comments>http://blog.crmworks.nl/2009/03/12/crm-in-a-downturn-2-a-poll-on-crm-focus/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 19:57:31 +0000</pubDate>
		<dc:creator>woutertrumpie</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[CRM 2.0]]></category>
		<category><![CDATA[Customer Experience Management]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Predictions]]></category>
		<category><![CDATA[Survey]]></category>

		<guid isPermaLink="false">http://crmworks.wordpress.com/?p=86</guid>
		<description><![CDATA[The current economic crisis is having a significant effect on investments in enterprise wide CRM process reengineering and implementations of CRM technology. What is your view on where companies are most likely to invest, when it comes to CRM? Posted &#8230; <a href="http://blog.crmworks.nl/2009/03/12/crm-in-a-downturn-2-a-poll-on-crm-focus/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.crmworks.nl&amp;blog=5816845&amp;post=86&amp;subd=crmworks&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.crmworks.nl/2009/03/12/crm-in-a-downturn-2-a-poll-on-crm-focus/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>CRM in a downturn (1) &#8211; links</title>
		<link>http://blog.crmworks.nl/2009/03/12/crm-in-a-downturn-1-links/</link>
		<comments>http://blog.crmworks.nl/2009/03/12/crm-in-a-downturn-1-links/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 19:52:34 +0000</pubDate>
		<dc:creator>woutertrumpie</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[CRM Daily]]></category>
		<category><![CDATA[Customer Data]]></category>
		<category><![CDATA[Customer Experience Management]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Linkdump]]></category>
		<category><![CDATA[Paul Greenberg]]></category>
		<category><![CDATA[Predictions]]></category>
		<category><![CDATA[Sales Force Automation]]></category>
		<category><![CDATA[Series]]></category>

		<guid isPermaLink="false">http://crmworks.wordpress.com/?p=84</guid>
		<description><![CDATA[Most of the western world is suffering the economic effects of the credit crunch, which has turned into a full blown recession for most countries in Western Europe and the US. It seems that most CRM efforts are now focussed &#8230; <a href="http://blog.crmworks.nl/2009/03/12/crm-in-a-downturn-1-links/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.crmworks.nl&amp;blog=5816845&amp;post=84&amp;subd=crmworks&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.crmworks.nl/2009/03/12/crm-in-a-downturn-1-links/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>On solving the customer service puzzle (or CRM is a business strategy, NOT software!)</title>
		<link>http://blog.crmworks.nl/2008/10/07/on-solving-the-customer-service-puzzle-or-crm-is-a-business-strategy-not-software/</link>
		<comments>http://blog.crmworks.nl/2008/10/07/on-solving-the-customer-service-puzzle-or-crm-is-a-business-strategy-not-software/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 12:02:00 +0000</pubDate>
		<dc:creator>woutertrumpie</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Experience Management]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://crmworks.wordpress.com/2008/10/07/on-solving-the-customer-service-puzzle-or-crm-is-a-business-strategy-not-software/</guid>
		<description><![CDATA[Or atleast, one view on how the pieces of the puzzle can be made to fit. Drew stevens recently wrote an article on the customer service puzzle, which was brought to my attentionby Jim Berkowitz . The focal points of &#8230; <a href="http://blog.crmworks.nl/2008/10/07/on-solving-the-customer-service-puzzle-or-crm-is-a-business-strategy-not-software/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.crmworks.nl&amp;blog=5816845&amp;post=53&amp;subd=crmworks&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.crmworks.nl/2008/10/07/on-solving-the-customer-service-puzzle-or-crm-is-a-business-strategy-not-software/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<title>On the advent of the chief customer officer</title>
		<link>http://blog.crmworks.nl/2008/03/14/on-the-advent-of-the-chief-customer-officer/</link>
		<comments>http://blog.crmworks.nl/2008/03/14/on-the-advent-of-the-chief-customer-officer/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 08:15:00 +0000</pubDate>
		<dc:creator>woutertrumpie</dc:creator>
				<category><![CDATA[CRM 2.0]]></category>
		<category><![CDATA[Customer Experience Management]]></category>
		<category><![CDATA[CustomerThink]]></category>
		<category><![CDATA[Service Effectiveness]]></category>

		<guid isPermaLink="false">http://crmworks.wordpress.com/2008/03/14/on-the-advent-of-the-chief-customer-officer/</guid>
		<description><![CDATA[After the rise (and subsequent decline) of the CMO, a new CXO type role seems to be emerging. As companies devote more attention to Customer Experience Management, some companies are moving to appoint a Chief Customer Officer, or Chief Customer &#8230; <a href="http://blog.crmworks.nl/2008/03/14/on-the-advent-of-the-chief-customer-officer/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.crmworks.nl&amp;blog=5816845&amp;post=39&amp;subd=crmworks&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.crmworks.nl/2008/03/14/on-the-advent-of-the-chief-customer-officer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">woutertrumpie</media:title>
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		<title>On Gartner&#8217;s 7 initiatives to improve the customer experience</title>
		<link>http://blog.crmworks.nl/2008/03/05/on-gartners-7-initiatives-to-improve-the-customer-experience/</link>
		<comments>http://blog.crmworks.nl/2008/03/05/on-gartners-7-initiatives-to-improve-the-customer-experience/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 18:54:00 +0000</pubDate>
		<dc:creator>woutertrumpie</dc:creator>
				<category><![CDATA[CEM]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[CRM 2.0]]></category>
		<category><![CDATA[Customer Experience Management]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://crmworks.wordpress.com/2008/03/05/on-gartners-7-initiatives-to-improve-the-customer-experience/</guid>
		<description><![CDATA[Jim Berkowitz has created a post that summarizes / outlines a number of recent Gartner publications on Customer Experience Management. Check it out.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.crmworks.nl&amp;blog=5816845&amp;post=36&amp;subd=crmworks&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.crmworks.nl/2008/03/05/on-gartners-7-initiatives-to-improve-the-customer-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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