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	<title>CRM works &#187; CustomerThink</title>
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		<title>CRM works &#187; CustomerThink</title>
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		<title>On Gartner&#8217;s CRM Handbook</title>
		<link>http://blog.crmworks.nl/2008/04/10/on-gartners-crm-handbook/</link>
		<comments>http://blog.crmworks.nl/2008/04/10/on-gartners-crm-handbook/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 07:17:00 +0000</pubDate>
		<dc:creator>woutertrumpie</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[CustomerThink]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[Handbook; Salesforce.com]]></category>

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		<description><![CDATA[Just found the new Gartner CRM Handbook on CustomerThink, sponsored by Salesforce.com and providing information on the keys to On Demand / CRM success. The document seems to be a bit of a celebrations of the fact that SFDC has &#8230; <a href="http://blog.crmworks.nl/2008/04/10/on-gartners-crm-handbook/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.crmworks.nl&amp;blog=5816845&amp;post=43&amp;subd=crmworks&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>On the advent of the chief customer officer</title>
		<link>http://blog.crmworks.nl/2008/03/14/on-the-advent-of-the-chief-customer-officer/</link>
		<comments>http://blog.crmworks.nl/2008/03/14/on-the-advent-of-the-chief-customer-officer/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 08:15:00 +0000</pubDate>
		<dc:creator>woutertrumpie</dc:creator>
				<category><![CDATA[CRM 2.0]]></category>
		<category><![CDATA[Customer Experience Management]]></category>
		<category><![CDATA[CustomerThink]]></category>
		<category><![CDATA[Service Effectiveness]]></category>

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		<description><![CDATA[After the rise (and subsequent decline) of the CMO, a new CXO type role seems to be emerging. As companies devote more attention to Customer Experience Management, some companies are moving to appoint a Chief Customer Officer, or Chief Customer &#8230; <a href="http://blog.crmworks.nl/2008/03/14/on-the-advent-of-the-chief-customer-officer/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.crmworks.nl&amp;blog=5816845&amp;post=39&amp;subd=crmworks&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>On marketing and the social customer</title>
		<link>http://blog.crmworks.nl/2008/01/24/on-marketing-and-the-social-customer/</link>
		<comments>http://blog.crmworks.nl/2008/01/24/on-marketing-and-the-social-customer/#comments</comments>
		<pubDate>Thu, 24 Jan 2008 09:22:00 +0000</pubDate>
		<dc:creator>woutertrumpie</dc:creator>
				<category><![CDATA[CRM 2.0]]></category>
		<category><![CDATA[CustomerThink]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

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		<description><![CDATA[Just read this interesting article, by Elana Anderson on CustomerThink, about how marketeers could leverage Web 2.0 and social networks to improve their company&#8217;s reputation. I do believe that the tips in this article not only hold true for people &#8230; <a href="http://blog.crmworks.nl/2008/01/24/on-marketing-and-the-social-customer/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.crmworks.nl&amp;blog=5816845&amp;post=29&amp;subd=crmworks&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>On justification for CRM investments</title>
		<link>http://blog.crmworks.nl/2008/01/14/on-justification-for-crm-investments/</link>
		<comments>http://blog.crmworks.nl/2008/01/14/on-justification-for-crm-investments/#comments</comments>
		<pubDate>Mon, 14 Jan 2008 22:45:00 +0000</pubDate>
		<dc:creator>woutertrumpie</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[CRM 2.0]]></category>
		<category><![CDATA[CustomerThink]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[KPI's]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Web]]></category>

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		<description><![CDATA[I&#8217;ve just read through an interesting article by Scott Santucci on CustomerThink. I do not neccessarily agree with his views, but the premise of his post is interesting however. What would you say if your CEO asked you &#8220;What did &#8230; <a href="http://blog.crmworks.nl/2008/01/14/on-justification-for-crm-investments/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.crmworks.nl&amp;blog=5816845&amp;post=27&amp;subd=crmworks&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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