Category Archives: Series
CRM in a downturn (1) – links
Most of the western world is suffering the economic effects of the credit crunch, which has turned into a full blown recession for most countries in Western Europe and the US. It seems that most CRM efforts are now focussed … Continue reading
On customer data integration (4)
This is post 4 of a 4 part series on the concept and application of Customer Data Integration (hereafter referred to as CDI). The first post dealt with the definition of a number of concepts that make up the field … Continue reading
On customer data integration (3)
This is post 3 of a 4 part series on the concept and application of Customer Data Integration (hereafter referred to as CDI). The first post dealt with the definition of a number of concepts that make up the field … Continue reading
On Customer Data Integration (2)
This is post 2 of a 4 part series on the concept and application of Customer Data Integration (hereafter referred to as CDI). The first post dealt with the definition of a number of concepts that make up the field … Continue reading
On Customer Data Integration (1)
This is to become post 1 of a 4 part series on the concept and application of Customer Data Integration (hereafter referred to as CDI). This first post will go into the definition of a number of concepts that make … Continue reading
