Category Archives: Social CRM
On the “added” value of social networking data
About 10 days ago I had an interesting twitter conversation with @wimrampen and @grahamhill about the added value of collecting loads of data about your brand, your target demographic and your customers on social networks, such as twitter, facebook, friendfeed … Continue reading
Linkdump: 2011, Say/Mean Gap and Open Value Networks
Paul Greenberg’s predictions for CRM in 2011 CRM in 2011, what’s up wit’ dat? Part I CRM in 2001, what’s up wit’ dat? Part II Do your customers mean what they say about your brand, or what they want from … Continue reading
On the application of Social CRM (2) – Videos
I used a Dutch based website (Yubby) to collect a number of interesting videos on the concept of Social CRM, the applications that can be used to implement Social CRM and some statements from users of Social CRM applications. Enjoy! … Continue reading
Linkdump – time to put a stake in the ground on social crm
Great post by Paul Greenberg on what Social CRM is. An attempt to move forward from talking about the definition of social CRM to actually using Social CRM to engage customers in conversations. Next step: applying social crm and measuring … Continue reading
On social CRM II
One of my former colleagues at Deloitte, Fabio Cipriani, the author of the blog cooperativo, shared a presentation on slideshare about Social CRM, how it extends CRM 1.0 and what the potential benifits are. Definitely worth taking a look at. … Continue reading
On the first steps of Social CRM
Traditional CRM is about gathering data and knowing all about your customer. Gaining insight into your customer and his or her behavior traditionally allows a company to better respond to it’s customer needs, provide better quality service and generally leads … Continue reading
