Category Archives: Technology
Linkdump – Web 2.0 and CRM
Using Web 2.0 to engage the customer – ThinkCustomers:The1to1 Blog Bungee labs mashing up old-school crm with new-school Web 2.0 – CNET
On CRM Vendor Selection and Requirements Analysis
Richard Boardman, of Mareeba CRM Consulting has posted an article on CRM Requirements analysis and how this can help control costs when a company lays down clear requirements, before starting vendor selection for a new CRM system. I agree with … Continue reading
On Vendor Relationship Management (VRM)
Over the last week I’ve been diving into the concept of Vendor Relationship Management, which is being developed by CRM experts around the world and lead by a Harvard project group. Vendor relationship management is being defined as reciprocal to … Continue reading
On Siebel UCM
A couple of weeks a go I held an internal presentation on Oracle’s Siebel Universal Customer Master. I’ve been lucky enough to have been involved in two UCM implementations, for both version 7.5 and 8.0. I thought it wise to … Continue reading
On CRM and User Adoption (2)
A little while ago I posted about the difficulty in getting Sales Representatives to use CRM applications, as opposed to Service Reps. A recent survey in California, by the Sales Lead Management Association, shows some interesting results, as quoted in … Continue reading
On customer data integration (4)
This is post 4 of a 4 part series on the concept and application of Customer Data Integration (hereafter referred to as CDI). The first post dealt with the definition of a number of concepts that make up the field … Continue reading
On customer data integration (3)
This is post 3 of a 4 part series on the concept and application of Customer Data Integration (hereafter referred to as CDI). The first post dealt with the definition of a number of concepts that make up the field … Continue reading
On CRM in 2008
It’s time to look back at 2007 and gaze in to what the future holds for all of us. CRM Magazine features an article on CRM 2.0 and possible developments in the CRM arena in 2008. Interesting to see Mitchel … Continue reading
On the cost of customer data security
Within the US security breaches for companies are leading to significant costs in order to re-imburse clients for privacy loss, improving security for IT applications and adapting to ever evolving technology developments. Read this article to find out how much … Continue reading
On Customer Data Integration (2)
This is post 2 of a 4 part series on the concept and application of Customer Data Integration (hereafter referred to as CDI). The first post dealt with the definition of a number of concepts that make up the field … Continue reading
