Linkdump – time to put a stake in the ground on social crm

July 7, 2009 at 18:52 | Posted in CEM, CRM 2.0, Enterprise 2.0, Linkdump, Social CRM, Uncategorized | Leave a Comment
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Great post by Paul Greenberg on what Social CRM is. An attempt to move forward from talking about the definition of social CRM to actually using Social CRM to engage customers in conversations.

Next step: applying social crm and measuring social crm success.

On Rockstars of social crm

June 26, 2009 at 22:46 | Posted in Uncategorized | 1 Comment
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I attended the Radian6 Rockstars of Social CRM Event in Boston this last wednesday. An interesting panel of Social CRM guys talking about what Social Media can do for your company’s CRM efforts. I shot some video that you can see embedded below.

Radian6 also gave a nice demonstration of their Force.COM social CRM technology, used for webcare and online reputation management. Using Social Media to engage your customers in a conversation sounds great when it comes to Customer Service, and also shows some promise on the Sales side of CRM as well. I’m however still thinking about how Social CRM fits into the CRM process area and will post some more on this later this month. That’s all for now.

On Salesforce to salesforce

December 10, 2007 at 12:04 | Posted in Uncategorized | Leave a Comment

Already a big Web 2.0 application, Salesforce.com is adding additional features to its product: Social Networking. The salesforce to salesforce part of salesforce.com has been recently launched and provides opportunities for salesforce subcribers and developers to connect and collaborate. Read more on this at Destination CRM.

On Service Enhancement in the Manufacturing Industry

November 14, 2007 at 12:45 | Posted in Uncategorized | Leave a Comment

Deloitte recently published an article, based on it’s gobal service and parts management benchmarking study, which indicates that only a small number of manufacturing companies are actually able to reap the benefits from an effective service strategy. Perhaps this spells out a bright future for spending on service effectiveness / field service crm projects in the near future.

Click here for the article

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