Category Archives: Uncategorized
Rule based CRM, an architecture: step 1, Information Domains (1)
In a post from July 2011 I wrote about Rule Based CRM. Seperating your ever changing business rules from your CRM system in a seperate rule engine as a means to create more flexibility and better business owner control over … Continue reading
Re: Gartner: CRM, back to 1999?
CRM: Back to 1999? Added my comment to a post by Scott Nelson, VP of CRM research at Gartner. I do believe that the CRM market is kind of like it was in 1999. After the economic downturn companies have … Continue reading
CRM innovation: Rule Based CRM is the way of the future!
Rules govern our daily operations Rules govern our life, whether it’s your private or professional life. Most things you do are tied to a set of rules and regulations, such as creating a quote for a customer or driving your … Continue reading
Linkdump – time to put a stake in the ground on social crm
Great post by Paul Greenberg on what Social CRM is. An attempt to move forward from talking about the definition of social CRM to actually using Social CRM to engage customers in conversations. Next step: applying social crm and measuring … Continue reading
On Rockstars of social crm
I attended the Radian6 Rockstars of Social CRM Event in Boston this last wednesday. An interesting panel of Social CRM guys talking about what Social Media can do for your company’s CRM efforts. I shot some video that you can … Continue reading
On Salesforce to salesforce
Already a big Web 2.0 application, Salesforce.com is adding additional features to its product: Social Networking. The salesforce to salesforce part of salesforce.com has been recently launched and provides opportunities for salesforce subcribers and developers to connect and collaborate. Read … Continue reading
On Service Enhancement in the Manufacturing Industry
Deloitte recently published an article, based on it’s gobal service and parts management benchmarking study, which indicates that only a small number of manufacturing companies are actually able to reap the benefits from an effective service strategy. Perhaps this spells … Continue reading
