Category Archives: Value Proposition
Linkdump: 2011, Say/Mean Gap and Open Value Networks
Paul Greenberg’s predictions for CRM in 2011 CRM in 2011, what’s up wit’ dat? Part I CRM in 2001, what’s up wit’ dat? Part II Do your customers mean what they say about your brand, or what they want from … Continue reading
On Vendor Relationship Management (VRM)
Over the last week I’ve been diving into the concept of Vendor Relationship Management, which is being developed by CRM experts around the world and lead by a Harvard project group. Vendor relationship management is being defined as reciprocal to … Continue reading
On customer data integration (4)
This is post 4 of a 4 part series on the concept and application of Customer Data Integration (hereafter referred to as CDI). The first post dealt with the definition of a number of concepts that make up the field … Continue reading
On customer data integration (3)
This is post 3 of a 4 part series on the concept and application of Customer Data Integration (hereafter referred to as CDI). The first post dealt with the definition of a number of concepts that make up the field … Continue reading
On Customer Data Integration (2)
This is post 2 of a 4 part series on the concept and application of Customer Data Integration (hereafter referred to as CDI). The first post dealt with the definition of a number of concepts that make up the field … Continue reading
On Customer Data Integration (1)
This is to become post 1 of a 4 part series on the concept and application of Customer Data Integration (hereafter referred to as CDI). This first post will go into the definition of a number of concepts that make … Continue reading
