Category Archives: VRM
Doc Searls on VRM. My view on the challenges
I came across a nice post by Doc Searls on what he would like when it comes to CRM from the point of view of the customer, or VRM. I wonder how long it will take for the first VRM … Continue reading
On the first steps of Social CRM
Traditional CRM is about gathering data and knowing all about your customer. Gaining insight into your customer and his or her behavior traditionally allows a company to better respond to it’s customer needs, provide better quality service and generally leads … Continue reading
On VRM: Doc Searls Keynote @ Mobile Monday Amsterdam
Doc Searls, Harvard’s Godfather of the concept of VRM recently visited Amsterdam, to hold a keynote speach at Mobile Monday. Mobile Monday Amsterdam is a monthly meeting where minds in mobile marketing, applications, services and service providers meet to discuss … Continue reading
On CRM, VRM and CRM 2.0 – check InsideCRM
Paul Greenberg, one of the worlds biggest experts on CRM, has written an article on how CRM and VRM are / can be combined into CRM 2.0. Worth checking out. Read it here.
Linkdump – Web 2.0 and CRM
Using Web 2.0 to engage the customer – ThinkCustomers:The1to1 Blog Bungee labs mashing up old-school crm with new-school Web 2.0 – CNET
On the future of social networks
One of the most interesting Web 2.0 trends, the advent of social networking, will certainly also impact the CRM, CRM 2.0 and most probably the VRM field. Charlene Li, from Forrester Research, recently held a presentation on the future of … Continue reading
On a VRM One Pager
I’ve posted about VRM before, mostly outlining the some of the challenges I see and some opportunities. I didn’t fully explain the concept of VRM in a clear-cut and consise manner however. If you want to get a real ide … Continue reading
On Vendor Relationship Management (VRM)
Over the last week I’ve been diving into the concept of Vendor Relationship Management, which is being developed by CRM experts around the world and lead by a Harvard project group. Vendor relationship management is being defined as reciprocal to … Continue reading
