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Doc Searls on VRM. My view on the challenges

January 25, 2009 at 20:40 | Posted in Linkdump, VRM, Web 2.0 | Leave a Comment
Tags: Linkdump

I came across a nice post by Doc Searls on what he would like when it comes to CRM from the point of view of the customer, or VRM. I wonder how long it will take for the first VRM applications to be released.

One of the challenges I personally see with VRM is: who will we trust with our information? We already trust loads of companies with privacy related information, such as what we buy, what we subscribe to etc. but this information is dispersed over multiple vendors. I wouldn’t want to trust Albert Heijn (a major dutch supermarket chain) with information on all my purchases and subscriptions. Perhaps this is something for a semi-governmental institution like a consumer authority that is regulated and that we can trust not to use our personal information for commercial gain.

On Oracle as the Leader in Enterprise 2.0 Solutions

April 23, 2008 at 07:06 | Posted in CRM 2.0, Enterprise 2.0, On Demand, Oracle, Web 2.0 | Leave a Comment

Enterprise 2.0 spending will rise to US$ 4.6 Billion by 2013, according to a new report by Forrester research. Oracle seems to have the ambition to become one of the front runners in integrating Web 2.0 solutions into their packaged applications, to allow companies to really start building a 2.0 Enterprise and integrate Social Media, such as LinkedIn, RSS Readers, iGoogle Widgets and other mashups into their products. I was at the Oracle CRM Customer Day in the Netherlands yesterday and saw Anthony Lye, Senior VP of CRM development at Oracle, present Enterprise / Web 2.0 and it’s integration with Oracle’s Siebel CRM, in it’s hosted or On Premise applications and frankly, I was impressed by the level of integration that has already available. The screenshot below (courtesy of Oracle and CRMondemand.com) .

I believe that Oracle is at the forefront of Enterpise 2.0 and significantly ahead of the competition, quite possibly due to Oracle’s extensive envolvement in OpenSocial, the Google headed Social API initiative.